Privacy policy

Privacy Policy

Last updated: September 10, 2026

This Privacy Policy describes how maeslylondon.com (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from maeslylondon.com, or otherwise communicate with us regarding the Site (collectively, the "Services").

In this Privacy Policy, "you" and "your" refer to the user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Any updated version will be published on our website, and the "Last updated" date will be revised accordingly. Where required by law, we will take additional measures.

COLLECTION AND USE OF YOUR PERSONAL INFORMATION

To provide our Services, we collect personal information about you from various sources, as outlined below.

The information we collect and use depends on how you interact with us.

In addition to the specific purposes listed below, we may use this information to:

• Communicate with you
• Provide and improve our Services
• Comply with legal obligations
• Enforce our terms and conditions
• Protect our rights and those of our users or third parties

PERSONAL INFORMATION WE COLLECT

The type of personal information we collect depends on how you interact with our Site and Services.

"Personal information" refers to data that identifies, relates to, describes, or can reasonably be linked to you.

INFORMATION YOU PROVIDE DIRECTLY

This may include:

• Contact details (name, address, phone number, email address)
• Order information (billing address, shipping address, payment confirmation, email, phone number)
• Account information (username, password, security details)
• Customer support information (messages or inquiries you send to us)

Providing certain information may be required to access specific features of our Services.

INFORMATION ABOUT YOUR USE

We may automatically collect certain information about your interaction with our Services ("Usage Data") using cookies and similar technologies.

This may include:

• Device information
• Browser information
• Network information
• IP address
• Website activity and interactions
• Account usage details

INFORMATION FROM THIRD PARTIES

We may receive information from third parties, including:

• Service providers such as Shopify
• Payment processors (who collect payment and billing information)
• Marketing and analytics partners, such as Google and Meta, using tracking technologies

All third-party information is processed in accordance with this Privacy Policy.

USE OF YOUR PERSONAL INFORMATION

Providing Products and Services

We use your information to:

• Process payments
• Fulfil orders
• Manage your account
• Handle returns and exchanges
• Provide customer support

Shopify may process your data in accordance with its own privacy policies.

MARKETING AND ADVERTISING

We may use your information to:

• Send promotional emails or messages
• Display personalised advertisements

Under UK data protection law, we send marketing emails only with your consent or where otherwise permitted by law, and we rely on our legitimate interests or your consent for personalised advertising. You can unsubscribe from marketing emails at any time using the link in each email.

SECURITY AND FRAUD PREVENTION

We use your information to detect and prevent fraud or misuse.

You are responsible for keeping your login credentials secure.

COMMUNICATION AND IMPROVEMENT

We use your data to:

• Provide customer support
• Improve our Services

COOKIES

We use cookies and similar technologies to:

• Improve website functionality
• Remember preferences
• Analyse usage
• Measure and personalise advertising

The cookies used on our Site include:

• Essential cookies (Shopify): required for the Site to work, for example to keep items in your cart and to complete checkout securely. More information: https://www.shopify.com/legal/cookies
• Analytics cookies (Google): Google Analytics helps us understand how visitors use our Site so we can improve it. More information: https://policies.google.com/privacy
• Advertising cookies (Google): Google Ads and Google Shopping cookies help us measure the performance of our adverts and show relevant ads. More information: https://policies.google.com/technologies/ads
• Advertising cookies (Meta): the Meta Pixel helps us measure and personalise adverts on Facebook and Instagram. More information: https://www.facebook.com/privacy/policy

Where required by law, we ask for your consent before placing non-essential cookies. You can change your cookie preferences at any time via our cookie banner or through your browser settings.

DISCLOSURE OF PERSONAL INFORMATION

We may share your information with:

• Service providers (IT, payments, logistics, customer support)
• Business and marketing partners, such as Google and Meta
• Affiliates within our company
• Authorities when required by law

We do not use sensitive personal data without your consent.

THIRD-PARTY WEBSITES

Our Site may contain links to third-party websites.

We are not responsible for their privacy practices.

CHILDREN'S DATA

Our Services are not intended for individuals under 16.

We do not knowingly collect data from children.

DATA SECURITY AND RETENTION

No system is completely secure.

We retain data only as long as necessary for:

• Providing Services
• Legal compliance
• Dispute resolution

YOUR RIGHTS

Under the UK GDPR, you have the right to:

• Access your data
• Correct your data
• Delete your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint

We may need to verify your identity before processing requests.

COMPLAINTS

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://ico.org.uk

INTERNATIONAL TRANSFERS

Your data may be processed outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy regulations, the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.

CONTACT US

If you have any questions, please contact us:

Email: info@maeslylondon.com
Phone: +44 7473 951466
Contact form: https://maeslylondon.com/pages/contact

Customer Service Hours:
Monday to Friday | 09:00 - 17:00 (UK Time)
Saturday & Sunday | 10:00 - 16:00 (UK Time)

We aim to respond to all inquiries within 24 hours.

BUSINESS INFORMATION

Store Name: Maesly London
Address: Unit G17, Atlas Business Centre, Oxgate Lane, Cricklewood, London, NW2 7HJ, United Kingdom
Email: info@maeslylondon.com
Phone: +44 7473 951466